Texas Farm and Ranch Building
historic place
The Texas Farm and Ranch Building, located in Dallas, Texas, was erected in 1920. This three-story Commercial Style masonry office building served as the headquarters for Frank Holland's Texas Farm and Ranch Publishing Company. Until 1950, the company published *Holland's Magazine* and *Farm and Ranch Magazine*, which reached over one million households across 20 states by the late 1930s. The building is significant for its association with Holland's influential publishing and the Progressive Era activities of Frank P. Holland, a Dallas businessman and former mayor. This site reflects a key period of communication and social development in Dallas.