FSSAI Food Safety Enforcement on Ecommerce Platforms
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At a glance
This topic tracks FSSAI and state-level enforcement on ecommerce and quick commerce platforms over food safety, hygiene and misleading claims in . On October 16, 2026, FSSAI issued show-cause notices to , and , alleging Freedom Cooking Rice Bran Oil was marketed on digital and ecommerce storefronts with unapproved cholesterol-management claims and that Gemini sold via its own website without a Central Licence covering ecommerce. The action matters because it signals expanding regulatory scrutiny from warehouse hygiene to online product claims and licensing, raising compliance and operational risk for platforms and food manufacturers selling online.
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FSSAI Targets BigBasket, Flipkart Over Oil Claims
On October 16, 2026, India's Food Safety and Standards Authority issued show-cause notices to BigBasket, Flipkart and maker Gemini Edibles & Fats India over Freedom Cooking Rice Bran Oil. The regulator says the oil was marketed online with unapproved cholesterol-management claims, and that Gemini sold food through its own website without a Central Licence covering ecommerce. With no prior case in this tracker, this marks the first recorded action, extending FSSAI and state scrutiny of quick commerce hygiene to misleading online claims, raising compliance risk for platforms and brands.
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